Launched in 2008, Jade is the union of Monica and Karishma’s creative spirits and unique sensibilities. Like the stone it was named after, the brand is honed to be versatile – timeless as well as au courant. A decade into its journey, Jade has become the most sought-after bridal couturier among modern brides. At the heart of everything we do is a deep reverence for love. It is this love that drives us to push the envelope and stitch the past into the future in previously unimagined ways. And it reflects in each warp and weft of every Jade outfit.
At Jade, India’s finest sartorial traditions travel through time to make the dreams of today’s brides come true. Ensembles are created after understanding each bride’s spirit, ideals and personality, which then find their way onto the design. Our ideals are ever evolving, yet our feet are firmly planted in India’s rich and glorious heritage. Through the next decade, we aim to up the ante in daring designs and contemporary fusions for eclectic brides in India and across the globe.
We offer annual couture and diffusion lines, as well as bespoke heirlooms that are seamlessly interwoven with modern silhouettes through knowledge and techniques passed down through generations to our skilled craftsmen. The customization of a bridal ensemble is a three months long process, which starts only after in-depth personal consultations with the Jade Bride.
Jade by Monica and Karishma is located in Hyderabad and Mumbai and ships internationally.