by Raj Desai | Updated 7/31/21
There is nothing more synonymous with the Big Fat Indian Wedding than Sabyasachi.
He rubs shoulders with (and dresses) billionaire heiresses and Bollywood royalty. His name is so recognized, Microsoft Word doesn’t even flag it as misspelled (like it still does to my name. F*ing Word).
Everything about him is iconic: the classic pose of his models. The Bengal tiger logo. And most of all, his sumptuous, fits-like-a-glove designs.
Hello, Madison Avenue
Slated to open in early 2022, the NY Sabyasachi store will be nestled next to the fashion elite of Derek Lam, Giorgio Armani, Givenchy, and Alexander McQueen.
The entire store is designed to be an immersive experience for everyone who visits that starts as soon as you walk through the heavy black doors (guarded by his famous tiger logo, of course).
Wallpapers in traditional Indian motifs. Low-tempo sitar music playing in the background. A screen with videos playing as you walk in. And that’s just the beginning.
The bridal shopping experience
For brides who book an appointment, the experience only gets better.
VIP service as soon as you enter – which means being generously welcomed with sparkling water, flowers, and mithai. Order from a special menu offering champagne, wine, authentic Indian drinks, prepared savory Indian snacks, and chai and other assorted teas.
You’ll even have access to a smart virtual mirror (fancy!) which displays a selection of lehngas and saris for you to choose from.
The mirror will let you know if the piece you like is available in the store or if it will have to be ordered for you (it’s a nifty tech time-saving tool—you won’t have to try on one heavy outfit right after the other).
The NY Sabyasachi flagship store doesn’t just mean easy access to the designer outfit of your dreams. It also means you finally have the 5-star South Asian bridal experience—and you don’t have to travel to India to get it.
P.S. If you’re wondering where else to get Sabyasachi in the US while you wait for the store to open, here’s a list you need to check out.
Raj Desai
Wedding writer and researcher who’s been in the game for 5 years. Addicted to Netflix, dirty martinis, and naps.
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